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- Escape into a joy-fuelled fantasy land with Gucci Flora. Evolving into a new delicious Eau de Parfum, floral yet delicately sweet, Gucci Flora Gorgeous Gardenia relaunches in a new campaign filled with flowers and fluffy animals. A signature floral scent for all free-spirited women full of positive energy. The perfume is built around the Gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions.