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- <p><span style="color: rgb(0, 0, 0);">Blonde or bleached hair in need of a refresh? Introducing Purple Reviving Oil from Elvive Colour Protect, Britain's number 1 for coloured hair. Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. This leave-in hair oil treatment transforms dry, brassy hair! The unique, caring Purple Oil formula helps neutralise yellow/orange tones whilst leaving hair feeling soft, nourished, and revived.</span></p><p><br></p><p>How does it work?</p><p><span style="color: rgb(0, 0, 0);">Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple Oil formula helps neutralise yellow tones. The perfect finishing touch to complete your anti-brassiness routine for an even brighter blonde. </span></p>