<p>Formerly I.C.E GEL Maximum Hold Styling Gel, Joico JoiGel Firm Styling Gel offers firm-hold gel styling. It provides excellent support, control and shine for your hair styling without flaking.</p><p>In addition, the UV protectants in JoiGel Firm Styling Gel condition and protect your hair against daily environmental stress, while offering maximum styling control, body and shine for your hair.</p><p>Directions for Use</p><p><br></p><ul><li>Dry your hair</li><li>Apply as needed and craft your desired style. Joico JoiGel Firm Styling Gel is shampoo soluble to avoid build-up.</li></ul>
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