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- The best of both worldsThe Sony a7 III Mirrorless Camera offers photographers the best of both worlds. You get a full-frame sensor and professional specs, packed into a compact, travel-friendly body - it's the perfect choice for field work.At first glance, the a7 III looks very similar to the previous generation alpha 7 from Sony. Look closely, and you'll find an all new chip, expanded ISO range, improved fps shooting, and an enlarged handgrip.Back-illuminated sensorAt the heart of the alpha 7 III is a back-illuminated 24.2 megapixel full-frame sensor. Take advantage of the improved noise response at high sensitivities and wide dynamic range to capture dramatic RAW images that are perfectly exposed, even in the shadows and highlights.Colours are realistic, so you get natural looking skin tones, while wildlife and landscapes look true-to-life.Capture the actionPhoto opportunities don't usually hang around for long. Supported by the powerful Bionz X processor, you can shoot up to 10 fps to freeze moments of action. It's perfect for subjects that are frequently moving, such as a dance performer, racehorse, or fox in the wild.Improved AF performance means no opportunity is lost. Because you can track moving and unpredictable subjects easily, you can photograph spectacular action or sporting scenes, such as a dramatic rugby tackle on the field, even on an overcast day.Shoot sharpDim interiors or twilight falling shouldn't stop you shooting. Sony's 5-axis image stabilisation means you can shoot handheld without a tripod up to 5-stops faster. Your images are sharp, and videos are smooth, even when shooting long distances or close-up macro subjects.Record 4K Ultra HDFor those serious about videomaking, the a7m3 records 4K Ultra HD movies internally, using 6K full pixel readout for brilliantly detailed footage. Supporting Hybrid Log Gamma (HLG) for 4K HDR footage, it captures plenty of information for easier colour grading during post-production.Sony E-Mount 28-70 mm f/3.5-5.6 Zoom LensWith a mammoth 24.3 megapixel count working with a full-frame image sensor, the interchangeable lens camera produces an incomparable picture performance. The Sony A7 camera shoots with speed and accuracy, capturing the scene with professional quality.The palmed-sized compact gives you shooting comfort, intuitive functionality and a precise AF performance. The high-speed BIONZ X processor engine ensures natural details, richer tonal gradation, lower noise and remarkably clear detail.Fast hybrid autofocus allows you to get the most from the full-frame image sensor. This AF system combines speedy phase-detection with highly accurate contrast detection, achieving an impressive focusing speed. The 117 densely placed AF phase-detection points dramatically improve the AF performance, giving you a better chance of capturing those challenging shots in crystal clear lucidity.Lock onto your subject and capture the action with a continuous burst of images at 5 fps. The OLED Tru-Finder viewfinder allows you to see the exact view of the shot in high resolution.
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