Key Benefits: Bye-bye brassiness: A purple pigment-rich shampoo that helps neutralise unwanted yellow, orange and warm tones in blonde, silver and grey hair. Gentle & moisturising cleanse: Gently cleanses your hair and scalp without stripping. Helping to replenishing moisture for soft, nourished hair without weighing it down. Berry-powered shine: Enriched with blackberry and blueberry extracts, this formula helps revive dull, discoloured strands, boosting vibrancy and natural radiance. 97% natural & scalp-kind: With plant-powered ingredients and no sulphates, silicones or parabens. It leaves strands fresh, nourished, and perfectly cool-toned.