A grain-free complete food built around 50% beef, over half of which is fresh Scottish Angus. It comes to us direct from the manufacturer in Lancashire — no middleman, no distributor margin, no supermarket markup. What you pay for is in the bag. We feed it to our own dogs. Dogs on it have consistent digestion, settle into a routine, and don't tend to get bored of the flavour — which is the honest test of any everyday food. Direct from the maker Aflora is produced for us in Lancashire and shipped direct. There is no distributor, no middle warehouse, no reseller taking a cut on the way to the bag. That's why a 15 kg bag of a 50%-beef grain-free food costs what it costs. Consistent digestion The clearest sign a food suits a dog is the stool. Dogs on Aflora reliably produce firm, consistent stools — the kind that pick up cleanly on a wet morning. Loose stools, excess wind and sensitive tummies are usually the first thing to settle when owners switch from a grain-heavy or low-meat food. Dogs don't get bored Plenty of foods test well on day one. The harder test is month three. The fresh meat content in Aflora — 28% freshly prepared Angus beef, plus beef fat pressed on-site — gives it a depth of flavour that holds up meal after meal. Dogs keep eating it with the same enthusiasm they had on the first bowl. Why we stock it Most of the dog food that passes through our shop has been through three or four hands before it reaches us — a manufacturer, a brand, a distributor, sometimes a wholesaler on top. Every hand adds a margin, and the margin comes out of the bag. Either the recipe gets cheaper, or the price goes up, or both. Aflora is different because we buy it direct from the people who make it. A manufacturer in Lancashire who produces it to our specification, ships it straight to Cornwall, and doesn't sell it to anyone else under our name. The saving shows up in two places: in what we pay per bag, and in what's actually in the recipe. The recipe is 50% beef — 28% fresh Scottish Angus, 19% dried beef, 3% beef fat. That's a meaningful amount of real meat for the price. Most grain-free foods at this tier are 20–30% meat in total, with the rest made up of potato, peas and pea protein. Read the ingredient decks and you'll see the difference. It's named after Flora, my Airedale. Any food carrying a family name has to be one I'd feed my own dog, which is the only standard I trust when I'm choosing what to stock. What you'll notice in the first few weeks Dogs switching to Aflora from a lower-meat or grain-heavy food usually show three things within the first two to four weeks: Firmer, more consistent stools. Often within a few days. This is the clearest signal the food is being digested properly. Better coat condition. The omega 3 inclusion (from linseed plus a dedicated supplement) tends to show up as a softer, glossier coat by week four to six. Settled appetite. Dogs either eat the whole bowl or leave it — they don't linger, pick, or leave food for later. This is usually what people mean when they say a food "suits" a dog. None of this is magic. It's what happens when a food has enough real meat in it, is cooked gently enough not to damage the protein, and doesn't contain the filler ingredients (wheat, maize, artificial preservatives) that a lot of dogs are quietly sensitive to. The meat, and how it's handled The fresh Angus beef is collected from farms in refrigerated transport, arrives at the manufacturing site in Lancashire still cold, and is cooked at 82°C before being combined with the rest of the recipe. The temperature matters: cooking meat at 82°C protects the protein structure and keeps it digestible, whereas the industry-standard rendering process used for most dry dog foods runs at around 150°C and damages the protein in ways a dog's digestive system can feel. There's good published research on this, summarised below if you want the detail. Angus cattle are native to north-east Scotland — a slower-growing, well-muscled breed considered higher quality than generic mixed-source beef. For a dog food it means a traceable, consistent protein source rather than whatever happened to be in the rendering vat that week. Grain-free, done properly Grain-free doesn't automatically mean better. Plenty of grain-free foods simply swap wheat for pea protein concentrate and keep the meat content low. Aflora uses sweet potato as the main carbohydrate (26% of the recipe), with some white potato and whole peas alongside. Sweet potato is a complex carbohydrate that releases energy slowly, and it's generally well tolerated by dogs with sensitive digestion. If your dog is doing fine on a good-quality grain-inclusive food, you don't need to switch. But if you've noticed loose stools, itchy skin or recurring ear trouble on a wheat-based food, a clean grain-free recipe is a sensible thing to trial for four to six weeks. What's not in it No artificial colours. No artificial preservatives — preserved naturally with rosemary extract. No